The Innovation Business Group has developed a specialized informational and product development website dedicated to Pet Wellness nationwide, covering a broad spectrum of essential topics aimed at enhancing the health and longevity of pets. The platform explores pet nutrition, highlighting the latest advancements in high-quality pet foods, supplements, and dietary innovations tailored to different breeds and health needs. It also delves into the pet insurance industry, providing insights on how owners can protect their pets with comprehensive coverage for accidents, illnesses, and routine care. The website emphasizes the importance of pet exercise, featuring expert advice on fitness programs, agility training, and mental stimulation activities that contribute to overall well-being.
Additionally, the site covers pet medicines and healthcare, showcasing advancements in veterinary care, vaccinations, and holistic treatments. Other key areas include grooming, behavioral training, and pet-friendly travel, making the platform a go-to resource for pet owners, industry professionals, and innovators looking to stay informed on the latest trends and solutions in pet wellness.
Pet Wellness has become a key focus in the pet care industry, with manufacturers and retailers embracing holistic, health-focused solutions to meet the growing demand from pet owners. Premium nutrition, functional ingredients, and alternative health treatments are driving innovation in pet food, supplements, and grooming products. Pet food manufacturers are incorporating superfoods, probiotics, CBD, and sustainable proteins to enhance pet health, while retailers are expanding their offerings to include fresh, raw, and freeze-dried diets. Personalized pet nutrition—including custom meal plans and breed-specific diets—is gaining traction, along with functional treats designed to support joint health, digestion, and anxiety relief.
In grooming and wellness, aromatherapy, pet-safe essential oils, and spa-inspired treatments are becoming mainstream. Retailers are also enhancing the customer experience with subscription services, mobile pet wellness pop-ups, and digital pet health tracking tools. As pet owners continue to prioritize longevity and quality of life for their pets, the pet wellness category will remain at the forefront of product innovation and retail expansion.
Pet insurance is a healthcare policy for pets that helps cover unexpected veterinary costs, including accidents, illnesses, and routine care.
Many pet insurance plans reimburse a percentage of veterinary bills, making pet healthcare more affordable.
Some policies also cover preventative care, prescription medications, and alternative treatments like acupuncture for pets.
Pet rescues are nonprofit organizations dedicated to saving, rehabilitating, and rehoming abandoned, neglected, or stray animals.
Many rescues specialize in specific breeds or types of pets, ensuring they find suitable forever homes.
Unlike shelters, rescues often rely on foster homes rather than housing pets in a centralized facility.
Pet hotels are luxury boarding facilities that provide temporary lodging, care, and entertainment for pets while their owners are away.
High-end pet hotels offer private suites, play areas, grooming services, and even spa treatments.
Many pet hotels provide 24/7 supervision, ensuring pets receive personalized attention and medical care if needed.
Doggy daycare is a supervised facility where dogs can socialize, exercise, and receive care while their owners are at work or away.
These centers provide structured playtime, group activities, and rest periods to keep dogs happy and engaged.
Some doggy daycares offer obedience training, agility courses, and specialized programs for puppies or senior dogs.
Pet breeders are individuals or businesses that specialize in selectively breeding animals to maintain or improve breed standards.
Responsible breeders focus on health, temperament, and genetic diversity, ensuring pets are well-socialized before adoption.Ethical breeders provide health screenings, veterinary care documents
to guarantee the pet’s lineage and well-being.
The Pet Culinary Lab (www.PetCulinaryLab.com) is an innovative hub dedicated to advancing the pet care and pet food industry by serving as a central resource for new product development, formulation testing, and private label solutions. Designed to be a collaborative space for pet care manufacturers, start-ups, and industry experts, the lab provides cutting-edge research and development capabilities, including a pilot plant for small-batch production and prototype testing. Companies looking to launch new pet food recipes, treats, supplements, and wellness products can utilize the facility for formulation expertise, ingredient sourcing, and market-ready product testing. The Pet Culinary Lab will also support private label programming, helping retailers, brands, and entrepreneurs create custom pet care lines with high-quality formulations that align with market trends. By fostering innovation and collaboration, the Pet Culinary Lab aims to be a driving force in the future of pet nutrition and wellness, bridging the gap between concept development and commercial-scale production.
United Vet Trade Show
The United Vet Trade Show is part of the U.S. Vet Shows, a series of veterinary conferences held across the United States. These events provide veterinary professionals with opportunities for continuing education, networking, and exposure to the latest veterinary products and services. Each show features clinical, business, and nursing tracks, offering versatile education for the entire practice team. Attendees can participate in lectures, hands-on workshops, and explore exhibitions showcasing the latest advancements in veterinary medicine. The shows are hosted in exciting destinations, allowing participants to combine professional development with enjoyable travel experiences.
www.USVA.net
Global Pet Expo
The Global Pet Expo is an annual trade show presented by the American Pet Products Association (APPA) and the Pet Industry Distributors Association (PIDA). Held in Orlando, Florida, it is one of the largest pet industry events in the United States, attracting exhibitors and attendees from around the world. The expo showcases a wide array of pet products, including new product launches, innovations in pet care, and emerging industry trends. It serves as a platform for pet product manufacturers, importers, retailers, and distributors to connect, establish business relationships, and stay updated on the latest developments in the pet industry.
www.GlobalPetExpo.org
SuperZoo
SuperZoo is one of the most-attended pet industry trade shows in North America, established by the World Pet Association (WPA) in 1950. Held annually in Las Vegas, Nevada, SuperZoo brings together pet retailers, product suppliers, and service providers for a comprehensive showcase of the pet industry. The event features educational seminars, grooming competitions, and a vast exhibition floor where attendees can explore the latest pet products and services. SuperZoo serves as a hub for networking, professional development, and discovering new business opportunities within the pet retail sector.
www.SuperZoo.org
The Innovation Business Group was created to help start-up and emerging consumer brands understand the diversity of retail, food service, hospitality, medical and institutional channels that are out there to do business with.
* IBG is helping start-up and emerging brands with their sales and marketing efforts in relation to medical, wellness and nutrition formats.
The Innovation Business Group (IBG) is an extension of the Contract Manufacturing Alliance (www.ContractMFG.org) which helps consumer brands (of all-sizes) with their contract manufacturing search and relationship needs. Our roster of contract manufacturers, co-packers and packagers is over 43,000.
The Contract Manufacturing Alliance (Contract Manufacturers, Pilot Plants, Private Labelers, Commercial Kitchens, Food Innovation Centers and More) Was Created to Be the Key Resource For Anything to Do With Manufacturing Consumer Products (For Start-up and Emerging Brands).
Established in 1992, the Contract Packaging Association (CPA) is the national, non-profit trade organization dedicated to promoting the growth and welfare of firms in the Contract Packaging / Manufacturing industry and related businesses. We offer exposure and programs designed to foster growth within our member firms.
The Co-Packing Network is a comprehensive national Consumer Packaged Goods (CPG) advisory group deeply rooted in the diverse US and Canadian consumer product manufacturing industries. Celebrating our 100-year anniversary, our expansive history spans supermarkets, wholesaling, manufacturing, owning brands, and beyond.
The CPA's Request for Quote (RFQ) tool allows an automated submission to CPA Members to securely submit their project details and needs. Your Request for Quote will be dispatched to CPA Members whose capabilities match your project needs, and if they can assist you, will contact you directly about their services and capabilities.
The team manages the request all-the-way through to end up with successful results. We also can become a project manager to manage the whole process (search, secure and work with one or more contract manufacturers).
The Contract Manufacturing Alliance’s founders have created an incubation program specific to the clients of commercial kitchens nationwide (also kitchen incubators, food innovation centers and others).
Our family has been involved within the consumer product industry (US based manufacturing, retailing, distribution) since the early 1920’s. From the first generation to the latest, our best practices have been handed down over time leading to a long legacy of successes in the business (manufacturing, retailing, distribution and more).
